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JGU Mainz (935)
HS Trier (32)
Ihre Suche nach "Lutz Richter" ergab 32 Treffer
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Hochschule Trier
- Richter, Tobias
- Marketing mix standardisation in international marketing : an empirical investigation of the degree of marketing programme standardisation in German companies and its internal and external correlates
- Frankfurt/M. u.a.: Lang 2002 380 S. (Europäische Hochschulschriften / 5 ; 2825)
- Richter, Tobias
- "Marketing Mix Standardisation: Preliminary Findings from the Top 500 German and British Companies"
- Jahrbuch der Australia New Zealand Marketing Academy (ANZMAC). Sydney. 1999
- Richter, Tobias
- "Marketing Mix Standardisation: A Study of the Top 500 British and German Companies"
- Jahrbuch der European Marketing Academy Conference (EMAC). Stockholm. 1998
- Richter, Tobias
- "International Marketing Standardisation: An Empirical Investigation of the Top 500 German Companies"
- Artikelsammlung der Academy of International Business. London. 1998
- Richter, Tobias
- International marketing mix management : theoretical framework, contingency factors and empirical findings from world-markets
- Berlin: Logos-Verl. 2012 214 S.
- Richter, Tobias
- Marketing programme and process standardisation : an empirical investigation of marketing standardisation and its contingency factors in the US market
- Frankfurt am Main u.a.: Lang 2011 199 S.
- Momani, Faris; Richter, Tobias
- Standardisation versus differentiation in European key account management : the case of the adidas-Salomon AG
- Thexis : Fachzeitschrift für Marketing. Bd. 16. H. 4. St. Gallen. 1999 S. 44 - 47
- Löhr, Dirk; Richters, Oliver
- Land value taxation: Reconciling economic, social and ecological interests. Transformation Policy Brief #3
- Institute for future-fit economies (ZOE) (Hrsg). online. 2020
- Marketing Programme and Process Standardisation
- Richter, Tobias; (2011)
- Kuhn, Norbert; Richter, Stefan; Schwinn, Markus
- An approach to a graphical query editor for ontology-based knowledge management
- Proceedings of the IC3K/KMIS (International Conference on Knowledge Management and Information Sharing). Paris. 2011