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JGU Mainz (85498)
HS Mainz (3653)
3653 Treffer
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Hochschule Mainz
- Hillebrandt, I.; Stephan, R.; Diehl, V. et al.
- Conceptual Considerations towards the Development of a Scale to Measure Perceived Brand Circularity
- Global Brand Conference, Porto, Portugal. 2025
- Hillebrandt, I.; Diehl, V.
- Perceived Brand Circularity and Its Effects on Brand-Related Outcomes
- Summer Conference of the American Marketing Association (Hybrid), Chicago, USA. 2025
- Herz, M.; Hillebrandt, I.
- The Effects of Perceived Brand Circularity on Brand Related Outcomes
- Winter Academic Conference of the American Marketing Association (Hybrid), St. Petersburg, USA. 2024
- Hilgert, H.; Hillebrandt, I.; Ivens, B. et al.
- Extending the Value-Based Adoption Model: Caputring the Marketing Effects of Consumer-Brand Interactions through Third-Party Voice Assistant Skills
- Winter Academic Conference of the American Marketing Association (Hybrid), St. Petersburg, USA. 2024
- Hillebrandt, I.; Herz, M.
- Perceived Brand Circularity as a Driver of Desirable Brand Perceptions and Brand-Related Outcomes
- Global Brand Conference, Edinburgh, Schottland. 2024
- Hilgert, H.; Hillebrandt, I.; Ivens, B.
- Third-Party Voice Skills: Drawing on the Value-based Adoption Model to Assess Marketing Outcomes
- Global Brand Conference, Edinburgh, Schottland. 2024
- Vieweg, J.; Hillebrandt, I.
- Sustainability Marketing in the Textile Industry: An Experimental Study
- Global Brand Conference, Edinburgh, Schottland. 2024
- Rolwes, Alexander
- Geovisuelle Ansätze zur Analyse von Raum-Zeit-Zusammenhängen in urbanen Anwendungsfällen
- Wiesbaden. 2025 S. 1 - 221
- Farajelahi, Behaeen; Arefi, Hossein
- Profile-Based Building Detection Using Convolutional Neural Network and High-Resolution Digital Surface Models
- Remote Sensing. Bd. 17. H. 14. MDPI AG 2025 S. 2496
- Swartz, Stephanie
- Preparing Graduates for the 21st Century Workplace: A Transdisciplinary Approach to Information Technology-Related Study Programs
- Interdisciplinary Journal of Partnership Studies. Bd. 12. H. 1. 2025 S. 1 - 17