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Rheinland-Pfälzische Technische Universität Kaiserslautern-Landau
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Universität Koblenz
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Hochschule Koblenz
- Schmidt, Holger J.; Mason, Roger; Steenkamp, Pieter et al.
- Does brand orientation contribute to retailers’ success? An empirical study in the South African market
- Journal of Retailing and Consumer Services. Bd. 38. Amsterdam: Elsevier 2017 S. 210 - 222
- Schmidt, Holger J.; Baumgarth, Carsten
- Brand Ambassador Programs : an analysis of the 'ghost' of internal branding instruments
- 12th Global Brand Conference. Kalmar. 2017 11 S.
- Schmidt, Holger J.; Redler, Jörn
- Equally diverse? Investigating the Congruence of Brand Management Research Schools with Approaches to Corporate Strategy
- Baumgarth, Carsten; Schmidt, Holger J. (Hrsg). Forum Markenforschung 2016. Wiesbaden: Springer Gabler 2017 S. 79 - 100
- Schmidt, Holger J.; Baumgarth, Carsten
- Empowerment from a “student as customer” perspective: Literature review and development of a framework in the context of higher education
- PraxisWissen : German journal of marketing. Bd. 2017. H. 1. Berlin: Arbeitsgemeinschaft für Marketing 2017 18 Seiten
- Schmidt, Holger J.
- Living brand orientation : how a brand-oriented culture supports employees to live the brand
- Ind, Nicholas (Hrsg). Branding Inside Out : Internal Branding in Theory and Practice. London: Kogan Page 2017 S. 13 - 32
- Stoll, Josefine; Mueller, Juliane; Mueller, Steffen et al.
- Injury Prevention in Young Athletes: Influence of Prevention-Supervision on Compliance
- British Journal of Sports Medicine. Bd. 51. H. 4. BMJ 2017 S. 393
- Theis, Joachim
- Friedensgeschichten und Alltagswunder
- Garske, Volker; Nauerth, Thomas; Niemann, Anja (Hrsg). Vom Können erzählen. Ein Lesebuch zum Frieden. Berlin, Münster: LIT 2017 S. 201 - 203 (Friedenswissenschaft ; Band 6)
- Kropka, Michael; Selvaraj, Karthick; Neumeyer, Thomas et al.
- Vom UD-Tape zum thermoplastischen Faserverbundprodukt
- Lightweight Design. Bd. 10. H. 3. Springer 2017 S. 14 - 19
- Ullrich, Peter
- Dedekind and Weierstraß on hypercomplex numbers
- Katrin Scheel;Thomas Sonar;Peter Ullrich (Hrsg). In Memoriam Richard Dedekind (1831-1916): Number Theory - Algebra - Set Theory - History - Philosophy; Konferenzbeiträge aus Anlass des 100. Todestages, TU Braunschweig 6.-8. Oktober 2016. Münster: WTM 2017 S. 83 - 95
- Feuerbach, Jan; Loepp, Benedikt; Barbu, Catalin-Mihai et al.
- Enhancing an Interactive Recommendation System with Review-based Information Filtering
- Peter Brusilovsky;Marco de Gemmis;Alexander Felfernig;Pasquale Lops;John O'Donovan;Nava Tintarev;Martijn C. Willemsen (Hrsg). Proceedings of the 4th Joint Workshop on Interfaces and Human Decision Making for Recommender Systems co-located with ACM Conference on Recommender Systems RecSys 2017. Como, Italy, August 27, 2017. Aachen: CEUR/RWTH 2017 S. 2 - 9