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Johannes Gutenberg-Universität Mainz
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Hochschule für Wirtschaft und Gesellschaft Ludwigshafen
- Schmidt, Holger J.; Mason, Roger; Steenkamp, Pieter et al.
- Does brand orientation contribute to retailers’ success? An empirical study in the South African market
- Journal of Retailing and Consumer Services. Bd. 38. Amsterdam: Elsevier 2017 S. 210 - 222
- Schmidt, Holger J.; Baumgarth, Carsten
- Brand Ambassador Programs : an analysis of the 'ghost' of internal branding instruments
- 12th Global Brand Conference. Kalmar. 2017 11 S.
- Schmidt, Holger J.; Redler, Jörn
- Equally diverse? Investigating the Congruence of Brand Management Research Schools with Approaches to Corporate Strategy
- Baumgarth, Carsten; Schmidt, Holger J. (Hrsg). Forum Markenforschung 2016. Wiesbaden: Springer Gabler 2017 S. 79 - 100
- Schmidt, Holger J.; Baumgarth, Carsten
- Empowerment from a “student as customer” perspective: Literature review and development of a framework in the context of higher education
- PraxisWissen : German journal of marketing. Bd. 2017. H. 1. Berlin: Arbeitsgemeinschaft für Marketing 2017 18 Seiten
- Schmidt, Holger J.
- Living brand orientation : how a brand-oriented culture supports employees to live the brand
- Ind, Nicholas (Hrsg). Branding Inside Out : Internal Branding in Theory and Practice. London: Kogan Page 2017 S. 13 - 32
- Schemer, Christian; Meier, Adrian; Viererbl, Benno
- Positive Konditionierung durch Zeitungsschlagzeilen reduziert negative implizite Vorurteile gegenüber (männlichen) Muslimen
- Beiler, Markus (Hrsg). 100 Jahre Kommunikationswissenschaft in Deutschland : von einem Spezialfach zur Integrationsdisziplin. Konstanz: UVK 2017 S. 289 - 304
- Dworschak, Gabriel C.; Zwink, Nadine; Schmiedeke, Eberhard et al.
- Epidemiologic analysis of families with isolated anorectal malformations suggests high prevalence of autosomal dominant inheritance
- ORPHANET JOURNAL OF RARE DISEASES. Bd. 12. 2017
- Huss, M.; Newcorn, J.; Connor, D. et al.
- Efficacy of guanfacine extended release in children and adolescents with ADHD and comorbid oppositional defiant disorder
- EUROPEAN NEUROPSYCHOPHARMACOLOGY. Bd. 27. 2017 S. S1114-S1114
- Vincon, Sabine; Green, Dido; Blank, Rainer et al.
- Ecological validity of the German Bruininks-Oseretsky Test of Motor Proficiency-2nd Edition
- HUMAN MOVEMENT SCIENCE. Bd. 53. 2017 S. 45-54
- Stein, Judith; Steven, Sebastian; Bros, Matthias et al.
- Role of Protein Kinase C and Nox2-Derived Reactive Oxygen Species Formation in the Activation and Maturation of Dendritic Cells by Phorbol Ester and Lipopolysaccharide
- OXIDATIVE MEDICINE AND CELLULAR LONGEVITY. 2017