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Johannes Gutenberg-Universität Mainz
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Rheinland-Pfälzische Technische Universität Kaiserslautern-Landau
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Hochschule Koblenz
- Schmidt, Holger J.; Mason, Roger; Steenkamp, Pieter et al.
- Does brand orientation contribute to retailers’ success? An empirical study in the South African market
- Journal of Retailing and Consumer Services. Bd. 38. Amsterdam: Elsevier 2017 S. 210 - 222
- Schmidt, Holger J.; Baumgarth, Carsten
- Brand Ambassador Programs : an analysis of the 'ghost' of internal branding instruments
- 12th Global Brand Conference. Kalmar. 2017 11 S.
- Lehner, Florian; Mazurczyk, Wojciech; Keller, Jörg et al.
- Inter-protocol Steganography for Real-time Services and Its Detection Using Traffic Coloring Approach
- Proc. 42th IEEE Local Computer Networks (LCN) Conference. Singapore: IEEE 2017 S. 78 - 85
- Drengner, Jan; König, Werner
- Erlebniszentriertes Design von E-Services am Beispiel einer Storytelling-App für touristische Attraktionen
- Bruhn, Manfred; Hadwich, Karsten (Hrsg). Dienstleistungen 4.0. Konzepte – Methoden – Instrumente. Band 1. Forum Dienstleistungsmanagement. Wiesbaden: Springer Fachmedien Wiesbaden 2017 S. 297 - 324
- Keller, Jörg; Spenger, Gabriele; Wendzel, Steffen
- Enhanced Ant Colony-Inspired Parallel Algorithm to Improve Cryptographic PRNGs
- Journal of Cyber Security and Mobility (JCSM). Bd. 6. H. 2. River Publishers 2017 S. 147 - 170
- Schmidt, Holger J.; Redler, Jörn
- Equally diverse? Investigating the Congruence of Brand Management Research Schools with Approaches to Corporate Strategy
- Baumgarth, Carsten; Schmidt, Holger J. (Hrsg). Forum Markenforschung 2016. Wiesbaden: Springer Gabler 2017 S. 79 - 100
- Schmidt, Holger J.; Baumgarth, Carsten
- Empowerment from a “student as customer” perspective: Literature review and development of a framework in the context of higher education
- PraxisWissen : German journal of marketing. Bd. 2017. H. 1. Berlin: Arbeitsgemeinschaft für Marketing 2017 18 Seiten
- Schmidt, Holger J.
- Living brand orientation : how a brand-oriented culture supports employees to live the brand
- Ind, Nicholas (Hrsg). Branding Inside Out : Internal Branding in Theory and Practice. London: Kogan Page 2017 S. 13 - 32
- Acharya, S.; Adamová, D.; Keidel, R. et al.
- Searches for transverse momentum dependent flow vector fluctuations in Pb-Pb and p-Pb collisions at the LHC
- Journal of High Energy Physics. Bd. 2017. H. 9. Springer Nature 2017 S. 1 - 30
- Stoll, Josefine; Mueller, Juliane; Mueller, Steffen et al.
- Injury Prevention in Young Athletes: Influence of Prevention-Supervision on Compliance
- British Journal of Sports Medicine. Bd. 51. H. 4. BMJ 2017 S. 393