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References in Industrial Marketing: A Qualitative Analysis of the Utilization of References in Mechanical Engineering Firms

Sharma, Dheeraj (Hrsg). Cultural Perspectives in a Global Marketplace Proceedings of the 2010 Cultural Perspectives in Marketing Conference. Cham: Springer Gabler 2010 S. 34

Erscheinungsjahr: 2010

ISBN/ISSN: 978-3-319-18696-2

Publikationstyp: Buchbeitrag (Konferenzbeitrag)

Sprache: Englisch

GeprüftBibliothek

Inhaltszusammenfassung


Even though the mechanical engineering industry in Germany suffers severely from the current global economic crisis, it is still a very important part of the German economy. Goods like manufacturing machines or power plants that are manufactured by mechanical engineering firms are complex, mostly individually planned and assembled for individual customers. Given that those machines in most cases are not standardized, their quality can not be evaluated before the actual purchase. Therefore, po...Even though the mechanical engineering industry in Germany suffers severely from the current global economic crisis, it is still a very important part of the German economy. Goods like manufacturing machines or power plants that are manufactured by mechanical engineering firms are complex, mostly individually planned and assembled for individual customers. Given that those machines in most cases are not standardized, their quality can not be evaluated before the actual purchase. Therefore, potential customers need to trust in the reliability and capabilites of their supplier.» weiterlesen» einklappen

  • Economic Crisis
  • Marketing

Autoren


Hennings, Nadine (Autor)
Seeberg, I (Autor)

Klassifikation


DFG Fachgebiet:
Wirtschaftswissenschaften

DDC Sachgruppe:
Wirtschaft

Verknüpfte Personen


Beteiligte Einrichtungen