Intersectoral analysis of the impact of retailer attributes on customer-based retail brand equity: an integrated model and an empirical comparison between different retail sectors
Hemstead, N.Y.: Hofstra University 2006
Erscheinungsjahr: 2006
Publikationstyp: Diverses
Sprache: Deutsch
| Geprüft: | Bibliothek |
Klassifikation
DDC Sachgruppe:
Wirtschaft
