Inhaltszusammenfassung

Transnational media management research deals with the specific challenges related to trading media products across borders. Considering media as culturally charged commodities, demands scholarly attention for most diverse audiences, political and market frameworks. This has triggered a large body of scholarly work on market entry, product and organizational adaptation strategies. In this chapter, we review this literature by asking four transverse questions. In particular, we discuss why med...Transnational media management research deals with the specific challenges related to trading media products across borders. Considering media as culturally charged commodities, demands scholarly attention for most diverse audiences, political and market frameworks. This has triggered a large body of scholarly work on market entry, product and organizational adaptation strategies. In this chapter, we review this literature by asking four transverse questions. In particular, we discuss why media companies cross borders, how to quantify their engagement, how they cross borders, and what role culture might play in this context. Our discussion illustrates the complex and interdisciplinary character of transnational media management research. We explicate this by pointing to questions for future research.» weiterlesen» einklappen

Autoren

Klassifikation

DFG Fachgebiet:
Wirtschaftswissenschaften

DDC Sachgruppe:
Sozialwissenschaften, Soziologie