Readership Research Methods
The International Encyclopedia of Communication Research Methods. State of New York: John Wiley & Sons, Inc. 2017
Erscheinungsjahr: 2017
ISBN/ISSN: 9781118901762
Publikationstyp: Diverses (Lexikonartikel)
Sprache: Englisch
Doi/URN: 10.1002/9781118901731.iecrm0205
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Inhaltszusammenfassung
Readership research methods are mainly used to gather data regarding (a) the reach of specific print media and the characteristics of their audiences, and (b) the distribution of readers' attention among specific parts of the publication and evaluation of contents and layouts. Surveys and copy tests are the principal methods applied in such research. While (usually representative) polls are used to identify and describe the audiences of specific print products, classic and innovative forms of...Readership research methods are mainly used to gather data regarding (a) the reach of specific print media and the characteristics of their audiences, and (b) the distribution of readers' attention among specific parts of the publication and evaluation of contents and layouts. Surveys and copy tests are the principal methods applied in such research. While (usually representative) polls are used to identify and describe the audiences of specific print products, classic and innovative forms of copy tests help to determine which parts of the product attract readers' interest.» weiterlesen» einklappen
Klassifikation
DDC Sachgruppe:
Politik
