Inhaltszusammenfassung

Cases in which employees’ uses of social media harm their company’s reputation highlight the need for a measure to evaluate employees’ company reputation–related social media competence (RSMC). Drawing on reputation theory and data from two large, occupationally diverse samples of employees, this study develops and validates a new, multidimensional measure of RSMC, or an employee’s ability to use social media without causing harm to the employer’s reputation. Exploratory factor analyses, firs...Cases in which employees’ uses of social media harm their company’s reputation highlight the need for a measure to evaluate employees’ company reputation–related social media competence (RSMC). Drawing on reputation theory and data from two large, occupationally diverse samples of employees, this study develops and validates a new, multidimensional measure of RSMC, or an employee’s ability to use social media without causing harm to the employer’s reputation. Exploratory factor analyses, first- and second-order confirmatory factor analyses, and structural equation modeling all provide strong evidence of the convergent, discriminant, known-group, and nomological validities of the proposed RSMC scale. The higher-order RSMC construct also relates to job demands and resources and to two behavioral outcomes: bad mouthing and positive word of mouth. Thus, the new scale offers both research directions and managerial implications.» weiterlesen» einklappen

Autoren

Klassifikation

DFG Fachgebiet:
Wirtschaftswissenschaften

DDC Sachgruppe:
Management