Prof. Dr. Tobias Richter - Publikationen

Richter, Tobias
International marketing mix management : theoretical framework, contingency factors and empirical findings from world-markets
Berlin: Logos-Verl. 2012 214 S.

Richter, Tobias
Marketing programme and process standardisation : an empirical investigation of marketing standardisation and its contingency factors in the US market
Frankfurt am Main u.a.: Lang 2011 199 S.

Richter, Tobias
Marketing mix standardisation in international marketing : an empirical investigation of the degree of marketing programme standardisation in German companies and its internal and external correlates
Frankfurt/M. u.a.: Lang 2002 380 S. (Europäische Hochschulschriften / 5 ; 2825)

Richter, Tobias
"Marketing Mix Standardisation: Preliminary Findings from the Top 500 German and British Companies"
Jahrbuch der Australia New Zealand Marketing Academy (ANZMAC). Sydney. 1999

Momani, Faris; Richter, Tobias
Standardisation versus differentiation in European key account management : the case of the adidas-Salomon AG
Thexis : Fachzeitschrift für Marketing. Bd. 16. H. 4. St. Gallen. 1999 S. 44 - 47

Richter, Tobias
"International Marketing Standardisation: An Empirical Investigation of the Top 500 German Companies"
Artikelsammlung der Academy of International Business. London. 1998

Richter, Tobias
"Marketing Mix Standardisation: A Study of the Top 500 British and German Companies"
Jahrbuch der European Marketing Academy Conference (EMAC). Stockholm. 1998