Inhaltszusammenfassung

The Internet has been in use in German politics for some 20 years now. This has meant that politicians can avoid being controlled by the mass media and instead use their personal websites to speak to voters directly about their lives, their values,their activities and their aims, in both words and pictures. This “authentic” means of communication follows the patterns and strategies of “verbal” and “visual” politics. In recent years, political communication on social networks such as Facebook...The Internet has been in use in German politics for some 20 years now. This has meant that politicians can avoid being controlled by the mass media and instead use their personal websites to speak to voters directly about their lives, their values,their activities and their aims, in both words and pictures. This “authentic” means of communication follows the patterns and strategies of “verbal” and “visual” politics. In recent years, political communication on social networks such as Facebook and Twitter has demanded new, special rhetorical skills for so-called “viral politics”. This paper discusses various forms and rhetorical requirements of “political impression management” on the Internet.» weiterlesen» einklappen

Autoren

Klassifikation

DFG Fachgebiet:
Literaturwissenschaft

DDC Sachgruppe:
Literatur, Rhetorik, Literaturwissenschaft