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Institut für Management

FB 4: Informatik / Universität Koblenz

Universitätsstraße 1, 56070 Koblenz
  • 0261/287 2532
  • 0261/287 100 2532
Publikationen
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Ergebnisse pro Seite:  10



Kilian, Thomas; Hammes, Eva; Greuling, Kathrin et al.

Rumor has it: An Analysis of Rumors in the Context of Product Introductions

European Marketing Academy Conference (Emac). Bd. 1. 2013 S. 1 - 3


Hammes, Eva; Kilian, Thomas; Greuling, K.

Social Motives as Drivers in Reality TV Consumption

Conference of the European Media Management Education Association. Bd. 1. Bournemouth. 2013


Kilian, Thomas; Schwarz, Tessa

Spinning the Wheel: What makes TV Series-Spin-Offs successful?

Journal of Media Business Studies. Bd. 10. H. 2. Abingdon: Taylor & Francis 2013 S. 39 - 61




Glückler, Johannes; Panitz, Robert

The Global Stock Image Market. Report on the First Global Survey 2012: Part II - Marketing, Distribution, Preformance

Heidelberg: Universität Heidelberg 2013 S. 1 - 15


Glückler, Johannes; Panitz, Robert

The Global Stock Image Market. Report on the First Global Survey 2012: Part III - Regions, Trade, Division of Labor

Heidelberg: Universität Heidelberg 2013 S. 1 - 14


Glückler, Johannes; Panitz, Robert

The Global Stock Image Market. Report on the First Global Survey 2012: Parts I - Players, Products, Business

Heidelberg: Universität Heidelberg 2013