FB IV - Wirtschafts- und Sozialwissenschaften, Mathematik, Informatikwissenschaften
Universität Trier
- 0651/201-2640
- 0651/201-3927
Schumann, René; Kurtanovic, Zijad; J. Timm, Ingo
Specification of Trade-Off Strategies for Agents: A Model-Driven Approach.AOSE. 2012 S. 40 - 55
Endreß, Martin
Strukturwandel des Öffentlichen? Überlegungen im Anschluss an Jürgen HabermasVon der Informations- zur Wissensgesellschaft. Berlin: trafo 2012 S. 43 - 62
von Auer, Ludwig; Trede, M
The Dynamics of Brand Equity: A Hedonic Regression Approach to the Laser Printer MarketJournal of the Operational Research Society. Bd. 63. 2012 S. 1351 - 1362
von Auer, Ludwig; Trede, Mark
The dynamics of brand equity: a hedonic regression approach to the laser printer marketJournal of the Operational Research Society. Bd. 63. H. 10. Informa UK Limited 2012 S. 1351 - 1362
Swoboda, Bernhard; Pennemann, Karin; Taube, Markus
The Effects of Perceived Brand Globalness and Perceived Brand Localness in China: Empirical Evidence on Western, Asian, and Domestic RetailersJournal of International Marketing. Bd. 20. H. 4. American Marketing Association (AMA) 2012 S. 72 - 95
Swoboda, Bernhard; Pennemann, Karin; Taube, Markus et al.
The Globalness Route toward Brand Equity: How Consumer and Brand Level Factors change the Route to SuccessAdvances for Consumer Research. Bd. 39. Duluth: Associations for Consumer Research 2012 S. 122 - 133
Buettner, David; Hayo, Bernd; Neuenkirch, Matthias
The impact of foreign macroeconomic news on financial markets in the Czech Republic, Hungary, and PolandEMPIRICA. Bd. 39. H. 1. 2012 S. 19 - 44
Goerke, Laszlo
The Optimal Structure of Commodity Taxation in a Monopoly with Tax Avoidance or EvasionPublic Finance Review. Bd. 40 (4). 2012 S. 519 - 536
Semrau, Thorsten; Werner, Arndt
The Two Sides of the Story: Network Investments and New Venture CreationJOURNAL OF SMALL BUSINESS MANAGEMENT. Bd. 50. H. 1. 2012 S. 159 - 180
Endreß, Martin
Theorie sozialen Handelns – Zur Kontroverse zwischen Alfred Schütz und Talcott ParsonsZeitschrift für Theoretische Soziologie 1. Bd. 01. 2012 S. 47 - 60