Does Being Perceived as Global Pay Off? An Analysis of Leading Foreign and Domestic Multinational Corporations in India, Japan, and the United States
Journal of International Marketing. Bd. 24. H. 3. American Marketing Association (AMA) 2016 S. 1 - 30
Erscheinungsjahr: 2016
Publikationstyp: Zeitschriftenaufsatz
Sprache: Englisch
Doi/URN: 10.1509/jim.15.0088
Klassifikation
DDC Sachgruppe:
Management
