Inhaltszusammenfassung

This paper presents a specific teaching and learning approach employed in innovation management courses at a University of Applied Sciences in Germany. As early as 2022, this method—integrating platforms like Instagram and TikTok—was implemented with business administration students in a bachelor’s program. The paper offers educators in the field of innovation management practical insights and ideas for incorporating video-based social media tools, such as TikTok, into their own teaching....This paper presents a specific teaching and learning approach employed in innovation management courses at a University of Applied Sciences in Germany. As early as 2022, this method—integrating platforms like Instagram and TikTok—was implemented with business administration students in a bachelor’s program. The paper offers educators in the field of innovation management practical insights and ideas for incorporating video-based social media tools, such as TikTok, into their own teaching. The experiences and findings shared here can serve as a foundation for designing similar innovation management courses. Looking ahead, the paper also introduces a future-oriented concept focused on fostering international collaboration among universities that teach innovation management. It concludes with a call to action, inviting educators in the innovation management community to participate in the next stage of this concept’s development: a joint, cross-border course delivered collaboratively by universities in different countries.» weiterlesen» einklappen

Schlüsselwörter

• Innovation
• innovation management
• social media
• teaching
• learning

Autoren

Klassifikation

DFG Fachgebiet:
1.24 - Wirtschaftswissenschaften

DDC Sachgruppe:
Management