Hochschule Mainz
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Redler, Jörn; Hurth, Joachim
Retail Brand Experience: Adding Value via Systematic Experience Design in RetailingMarketing Review St. Gallen. Bd. 5. 2018 S. 20 - 29
Bals, Lydia; Tate, Wendy; Bals, Cristof et al.
Seeing the Forest and Not the Trees: Learning from Nature’s Circular Economy9th European Decision Sciences Institute (EDSI) Conference. Venice. 2018
Tate, Wendy; Bals, Lydia; Bals, Cristof et al.
Seeing the Forest and Not the Trees: Learning from Nature’s Circular EconomyAcademy of Management Annual Meeting (AOM). Chicago. 2018
Tate, Wendy; Bals, Lydia; Foerstl, Kai et al.
Seeing the Forest and Not the Trees: Learning from Nature’s Circular Economy27th IPSERA conference. Athens. 2018
Homburg, Timo; Boochs, Frank
Situation-Dependent Data Quality Analysis for Geospatial Data Using Semantic Technologies.BIS (Workshops). 2018 S. 566 - 578
Porath, Daniel
Size and dynamics of order-of-entry effects in pharmaceutical marketsInternational Journal of Market Research. Bd. 60. 2018 S. 50 - 66
Piller, Gunther
Strategies and Influencing Factors for Big Data Exploration (Vortrag)Vortrag am Symbiosis Centre for Information Technology. Pune. 2018
Zabel, Christian; Pagel, Sven
Strategische Steuerung von Influencer-Marketing-Kampagnen am Beispiel der Spe(c)ktakel-Kampagne von Burger KingMarketing Review St. Gallen. Bd. 2. 2018 S. 74 - 85
Rohleder, Norbert
Stress am Arbeitsplatz: Sechs Tipps für Ausgeglichenheit und Freuden-tv online. H. 11. Februar 2018. Köln. 2018