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Hochschule Mainz

Lucy-Hillebrand-Straße 2, 55128 Mainz
Publikationen
Ergebnisse pro Seite:  10

Tate, Wendy; Bals, Lydia; Foerstl, Kai et al.

Seeing the Forest and Not the Trees: Learning from Nature’s Circular Economy

27th IPSERA conference. Athens. 2018



Porath, Daniel

Size and dynamics of order-of-entry effects in pharmaceutical markets

International Journal of Market Research. Bd. 60. 2018 S. 50 - 66


Piller, Gunther

Strategies and Influencing Factors for Big Data Exploration (Vortrag)

Vortrag am Symbiosis Centre for Information Technology. Pune. 2018


Zabel, Christian; Pagel, Sven

Strategische Steuerung von Influencer-Marketing-Kampagnen am Beispiel der Spe(c)ktakel-Kampagne von Burger King

Marketing Review St. Gallen. Bd. 2. 2018 S. 74 - 85


Rohleder, Norbert

Stress am Arbeitsplatz: Sechs Tipps für Ausgeglichenheit und Freude

n-tv online. H. 11. Februar 2018. Köln. 2018


Chahade, Tarick; Schober, Kay-Uwe; Morillas, Leandro

Structural design optimization of multidimensional gridshells: Parametric interaction of architecture, engineering and manufacturing.

15th World Conference on Timber Engineering (WCTE 2018). Seoul: National Institute of Forest Science 2018


Bals, Lydia; Tate, Wendy

Sustainable Supply Chain Design (SSCD) in Social Businesses: Advancing the Theory of Supply Chain

Journal of Business Logistics. Bd. 39. H. 1. 2018 S. 57 - 79


Baumgärtel, Tilman

Texte zur Theorie der Werbung

Ditzingen: Reclam 2018 348 S. (Reclams Universal-Bibliothek ; Nr. 19508)


Swartz, Stephanie

The culture game. Selections from the ABC 2017 Annual Conference, Dublin, Ireland: Finding a Pedagogical Pot o’ Gold

Business and Professional Communication Quarterly. Bd. 81. H. 2. 2018 S. 257 - 259