Marketing II (Johannes Gutenberg-Universität Mainz) - Publikationen

Valizade-Funder, Shyda
The intelligent video technology : essays on shopper behavior at the point of sale
Frankfurt am Main: PL Academic Research 2013 162 S. (Marketing im globalen Wettbewerb ; 1)

Römer, Hanna
Die Chance-Methode zur Erfolgsprognose neuer Produkte
Hamburg: Kovac 2012 251 S. (Schriftenreihe Merkur ; 66)

Elsner, Mark
Information propagation on the web 2.0 : two essays on the propagation of user-generated content and how it is affected by social networks
Frankfurt am Main u.a.: Lang 2012 131 S.

Weinem, Michael
Entry deterrence and exit in advertised markets
Duisburg: Lab & 26 Life Press 2010 134 S.